New poll commissioned by IBC reveals Canadians' lack of coverage awareness
May 31, 2013
citopbroker.com
Many Canadians are unaware of what weather damage is covered by their home insurance policies.
A
new national poll conducted by Pollara found that only 36% of Canadians
know that water damage due to overland flooding is not covered by home
insurance. Perhaps more surprisingly, only 10% know that sewer back-up
damage may or may not be covered, depending on the policy. Fully 57%
believe that this damage is covered by all home insurance policies.
Insurance
Bureau of Canada (IBC) released the results of the poll today in
Vancouver at the opening of the Federation of Canadian Municipalities
(FCM) Annual Conference.
The poll, which was commissioned by the IBC, also reveals Canadians’ attitudes toward severe weather preparation.
The
poll found that the majority of Canadians are not actively preparing
for the possibility of bad weather despite an increase in its frequency
and severity. Survey respondents, however, were somewhat more positive
about their own personal preparations than they were of Canadians in
general.
Only 8% of respondents believe Canadians in general are
very actively
preparing for severe weather. Similar numbers say this about the people
in their province (9%) and in their communities (12%). Nonetheless, 22%
say that members of their own households have been preparing
very actively.
“The
insurance industry is on the front lines when disaster strikes so we
would like to see these numbers improve,” said Don Forgeron, IBC
president & CEO, in a press release.
“We are very aware of the
costly and devastating impact of severe weather,” he added, saying that
preparation and adaptation are key to reducing losses. “Insured losses
as a result of severe weather have been above or near $1 billion in
each of the past four years, but there is no way to measure these huge
losses in human terms. Homes flooded, cars smashed, trees uprooted,
roads washed out and businesses interrupted all take a toll on the lives
of those affected,” Forgeron said.
Some of the other findings of the Pollara research include:
- One
half of respondents believe that some damage to their homes due to
severe weather is likely to happen in the next 10 to 15 years.
- Almost
three quarters are confident that their municipal sewer systems will be
able to handle the amount of water produced by storms in the next
decade.
Overall, Canadians do not have good awareness of
which weather damage is covered and which isn’t covered by home
insurance policies. Many answer specific questions incorrectly and
significant numbers can offer no opinion at all.
The poll found that:
- A small majority (53%) know that home insurance covers hail damage to roofs
- Only 46% know that home insurance generally covers damage caused by a tree destroying their roof as a result of a tornado.
- Less than one half (46%) know that damage from landslides and snowslides is not covered.
- Less than one half (45%) know that damage from tornadoes (aside from overland flooding) is typically covered by home insurance.
- Only 39% know that home insurance does not cover windstorm damage to trees.
- Only
9% know that coverage for roof collapses due to snow and ice
accumulation depends on the policy. Forty-nine percent believe this
damage is typically covered.
- Only 7% know that some “acts of
God” (natural events that are not preventable) are covered by home
insurance while some are not. Forty-four percent believe these events
are covered and 35% believe they are not.
- Virtually no one realizes “acts of God” is not a term contained in their policies.